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As one of the world's leading tyre producers, Bridgestone has safety at heart. That’s why we have linked up with the FIA Foundation and national motoring clubs in a major worldwide road safety initiative.
The role of a tyre
The importance of maintaining tyre pressure
The effects of low tyre pressure on durability
The effect of tyre pressure on road safety - road tests

Under the theme “Think Before You Drive”, the road safety campaign promotes simple road safety messages and practical steps that only take a few seconds … but could save your life.
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Road safety campaign counts the cost of tyre-care neglect “Think Before You Drive” check-ups show 44% of motorists at risk. Lord Robertson to report on global road safety Reducing the 1.2 million deaths and 15 million serious injuries in traffic accidents each year. Bridgestone as G8 Safety partner Bridgestone to represent Japan on an international road traffic safety committee.



Official website

Visit Bridgestone at the Geneva Motorshow to find out more about our safety activities. You can find us in Hall 1, booth 1020 at the Geneva Palexpo.